Client: Heartland Corporation
Transaction: Sale to WD-40 Company (Nasdaq:WDFC)
Industry: Consumer - Household Products
Service: Sell-Side Advisory
Owner: Privately Held
Details: Heartland Corporation was sold to WD-40 Company (Nasdaq:WDFC), a global consumer products company dedicated to building brand equities in the household products market. Heartland Corporation was a leading marketer of distinctive brand name carpet and fabric spot removers and cleaners, including its well-known Spot Shot Carpet Stain Remover.

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